Abandoned Spaces featuring SS17

"Last November, Reema Al Banna, the UAE-based designer behind the womenswear label Reemami, took home the grand prize for the ready-to-wear category in the 2016 DDFC/ Vogue Fashion Prize. Now, the Palestinian designer––known for her architectural shapes and hand-drawn illustrations––unveils a high-contrast photoshoot featuring muses of the brand dressed in the Spring 2017 collection, in collaboration withFarah Nasri of Hooked | HKD and Dubai-based photographer Sham Enbashi. Speaking to Vogue Arabia, Nasri shares: “The chiaroscuro effect of the images draws reference from the Renaissance period, while the styling is contrastingly modern, depicting a group of girls who love to dress in Reemami outfits and hang out in the city’s abandoned spaces.” By Vogue Arabia

Indeed, the photoshoot features personalities that are often seen mixing pieces from the brand with their personal style. Reemami Fashion Prize ambassador Lana El Sahely, who is also the founder of the blog L’Armoire De Lana, fronts the editorial alongside Qatar-based fashion influencer Dalia Nsouli and Farrah Gray, loyal customer of the label. Styled in the collection (which draws on mountain summits), the trio go on an urban exploration of deserted locations. “We wanted to create something natural yet playful,” says Al Banna. “[El Sahely] fits perfectly with the mood, Dalia [Nsouli] is a big Reemami fan––I love how she mixes and matches items that magically come together––and Farrah [Gray], who I recently met, complements the shoot.” Quoted from Vogue Arabia